Sovereign Steel, a new Australian-owned steel coil supplier, is bringing custom colour tinting and competition to the Australian fabrication industry.

Founded by two well-known building and procurement experts, the company is targeting small and emerging steel frame fabricators helping to meet the surging demand for steel frames.

A growing acceptance of the benefits of steel and a chronic shortage of timber have seen the use of steel framing in new homes reach an estimated 40-50% in recent times. Many builders now use steel exclusively.

Sovereign Steel co-founder and operations director Aaron Hinkley says the company’s ability to supply steel coil in any colour was creating a genuine alternative for fabricators and their customers in the light-gauge steel framing sector: “Steel coils are not actually blue. In fact, they can be supplied in all colours so when new homes are at the frame stage, builders can show off their own brand colour rather than giving a free plug to the product manufacturer.

“We have set out to offer a genuine alternative source of reliable, high-quality steel with the personal service and flexibility that comes from a nimbler, customer-focused business. From competitive prices to 30-day credit terms, fast delivery times and small minimum order requirements, Sovereign Steel is determined to shake up this industry for everyone’s benefit.”

Sovereign Steel is offering flexible solutions that are tailored for each customer, including specific coil widths, colour tinting, coil sizing and weight, with a low minimum order volume and strict quality assurance program.