Total Image Group has created Australia’s first red hi-vis garments, debuting the workwear for Smartways, a company that wanted to fit with the brand’s red corporate colours.

The range from Total Image Group includes red hi-vis polo shirts for delivery drivers to eliminate the need for additional vests onsite and red reversible vests with reflective tape for office staff.

Red is the primary element of the uniforms with navy for the trim, collars and cuffs. The fabric is similar to the existing uniforms at Smartways so the staff remains comfortable while being durable and meeting the AS/NZS 1906.4:2010 standards for hi-vis day use.

“The team at Total Image Group worked closely with us every step of the way, ensuring our vision was brought to life,” Smartways marketing director Steve Cheetham says.

“The red hi-vis uniforms have been a huge success with our staff, who appreciate both the comfort and practicality. Not only do they meet safety standards, but they also perfectly represent our brand identity.”