Innova is slowly but surely making their mark as a fibre cement specialist. Casey McGuire looks at how Innova operate to become industry frontrunners

Along the South Australian coastline is the Robe project, which seamlessly blends natures beauty. With the comforts of contemporary living, the coastal retreat captures remarkable views of the beach while showcasing a range of Innova products.

The home is a testament to innovative design, practical materials and the synergy between indoor and outdoor spaces. This was all driven through Innova.

In 2024, Etex acquired Innova and they are ready to shake up the industry and stand out as a leading competitor.

“As a top supplier of fibre cement in Australia and New Zealand, Innova has developed a quality product range that provides elevated cladding solutions for architects, residential builders and distributors,” Innova marketing manager Leanda Etherington says.

Innova decided to commit to a particular demographic and stick with residential and commercial buildings to cater specifically towards those markets.

“Our focus on residential builds is about delivering innovative fibre cement solutions that give builders and tradies the durability, design flexibility and ease of installation they need,” Leanda says.

“We are here to provide a fresh alternative to other options in the market.”

An extensive range of exterior and interior fibre cement products has made Innova a leader in innovation and aesthetic design. When looking for well-constructed

and quality products that are easy to install, Innova has a solution. They offer affordable and durable solutions that meet compliancy requirements for builders.

The product range covers exterior facades, interior linings, flooring substrates and more. Every product line is suited for building stylish, aesthetically pleasing and top-quality facades to combine form and function for a smooth building process with lost-lasting results.

Leanda says that whenever Innova sets upon a task, it always keeps the builders and tradies in mind because they are the ones working with the products and installing them. If they can’t work with the material, then it’ll be a long and difficult process for all parties.

The future is bright for Innova as they have paved a path for future endeavours. The goals are high, but they are determined to achieve their dreams, wanting to be frontrunners and push for change in fibre cement.

“The future is all about pushing the boundaries and continuing to drive change in the fibre cement industry,” Leanda says.

“Additionally, we’re strengthening our support for builders, tradies and architects with improved resources, training and partnerships. Our goal is to be the go-to alternative in fibre cement, providing the change the industry has been waiting for.”

If you’re looking to exceed design and construction requirements on your next project, choose Innova for exceptional value and the quality you’ve been waiting for.

Visit Innova Fibre Cement to view the full product range or for help with your next project.