CW Brands has been appointed the Australian and New Zealand distributor for JCB Tools.

CW Brands will lead the Australian rollout of the JCB Tools range from July 2026, with the initial launch centred on a professional 18V cordless platform. The rollout will also include accessories, outdoor power equipment, pressure washers, generators, water pumps and industrial vacuums.

This marks stage one of CW Brands’ broader expansion plan, with future categories to include automotive tools and workshop equipment, tool storage, hand tools, contractor equipment and other complementary product lines.

“This is a significant step forward for CW Brands. We’ve built our business around supplying products that deliver performance and margin, and JCB allows us to extend that into a new category with a globally recognised brand,” CW Brands national sales manager Steve Light says.

JCB’s entry into the Australian tools market gives distributors and resellers access to a globally recognised brand in the professional segment.

“This is a complete professional platform, not just a single range, and it gives our customers a genuine alternative at the professional end of the market. Our focus is to build a strong national reseller network and support it with consistent supply and a long-term approach to growing the brand,” Steve says.

CW Brands will support the rollout through its warehouse operations in Sydney, Melbourne and Perth, along with a dedicated field sales team servicing hardware, construction, automotive, industrial, mining, civil and agricultural sectors.

The launch will also be supported by a national trade rollout, product training and in-store merchandising programs in collaboration with JCB Tools’ international team.