Author: Cecelia Haddad
-
Customer loyalty
Cecelia Haddad explains how to gain customer loyalty, and then maintain it once it has been earned. What is customer loyalty? Officially, loyalty is “a strong ... -
Mining gold – the value of word of mouth
Have you ever read a review online that has made you want to purchase a product or service? Has a friend, work colleague, family member or ... -
Five steps to effective social media
Whether you like it or not, social media is here to stay. Cecelia Haddad explains how best to use it to your advantage. In today’s world, ... -
The art of writing great newsletters
Cecelia Haddad provides some valuable tips on how to write a newsletter that cuts through the inbox clutter and earns new customers Let’s start with a ... -
Is there any value in a value proposition?
Cecelia Haddad discusses how to develop a value proposition that only you can own. For a builder, as with any trade, growth is essential. It isn’t ... -
Managing negative sentiment
Negative commentary is an unavoidable and normal part of business and life. How you approach that negative commentary will determine how customers, whether past, present or ... -
The process to print: media coverage made simple
Gaining media coverage may not be as hard as you think. Cecelia Haddad explains. Media coverage of your business is one of the most effective ways ... -
Simple marketing tactics to make your business shine
If you think that growing your profile as an expert builder or contractor is expensive, then think again. While online marketing has taken off, there are ... -
The power of online marketing
In the last decade we have witnessed a paradigm shift in the method, power and influence of online marketing. This has meant that builders must make ... -
Entering awards – is it worth it?
With the raft of notable and varied industry awards on offer today, there are some tremendous Public relations and commercial opportunities just waiting to be gained. ...
