CSR Gyprock has announced it is adding a new, tradie-only rewards program for its specialist distribution network of more than 55 Gyprock Trade and 38 Internal Lining Specialist stores across Australia.

The program has been designed to reward loyal customers and help them grow, providing members with the ability to earn points for dollars spent on both Gyprock products and a wide range of tools and accessories. These points can then be redeemed from an extensive catalogue of rewards from fitness equipment to tools of the trade

Additionally, members will be the first to know about competitions, promotions, exclusive deals, industry news, events and the ability to complete online training modules.

“Gyprock continues to have a strong emphasis on being customer centric and keeping customers as our top priority. We are recognising and rewarding our valuable customers as we focus on building on their engagement and loyalty,” says Gyprock general manager of marketing Najwa Khoury.

New and existing customers can join the program by applying in-store or online.